Lexus,American Express,British Airways,and Ritz-Carlton Hotels will do almost anything to build long-term customer loyalty and to capture customer lifetime value.These companies are pursuing which of the following competitive marketing strategies?

Question

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These companies are focusing on building long-term relationships with their customers, aiming to deeply understand and fulfill their individual needs and preferences. This approach is characteristic of a customer intimacy strategy, where the goal is to create loyal customers by providing personalized and exceptional service.

Lexus,American Express,British Airways,and Ritz-Carlton Hotels Will Do Almost Anything to Build