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In 2008,the Top 10 Canadian Brands Were BlackBerry,RBC,TD Canada Trust,Shoppers

Question 143

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In 2008,the top 10 Canadian brands were BlackBerry,RBC,TD Canada Trust,Shoppers Drug Mart,Petro-Canada,Manulife,Bell,Scotiabank,Canadian Tire,and Tim Hortons.These powerful brands have high brand equity.Explain the concept of brand equity.

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Brand equity is the differential effect ...

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