After purchasing a product,the consumer will be satisfied or dissatisfied and will engage in postpurchase behaviour.

Name: After purchasing a product,the consumer will be satisfied or dissatisfied and will engage in postpurchase behaviour.
Brand: Quizplus
Rating: 4.9 (38 reviews)

Question

Quizplus · Accepted Answer

Postpurchase behaviour is the consumer's reaction or behaviour after purchasing a product, which includes satisfaction or dissatisfaction with the product, repurchase intent, word-of-mouth communication, and evaluation of alternatives.

After Purchasing a Product,the Consumer Will Be Satisfied or Dissatisfied