Which of the following questions represents the consumer's perspective on the pre-purchase issues stage of the consumption process?
A) How does a consumer decide that he or she needs a product?
B) Is acquiring a product a stressful or a pleasant experience?
C) What does the consumer's purchase say about the consumer?
D) How are consumer attitudes toward products formed and changed?
E) Does this person tell others about his or her experiences with the product?

Question

Which of the following questions represents the consumer's perspective on the pre-purchase issues stage of the consumption process?
A)	How does a consumer decide that he or she needs a product?
B)	Is acquiring a product a stressful or a pleasant experience?
C)	What does the consumer's purchase say about the consumer?
D)	How are consumer attitudes toward products formed and changed?
E)	Does this person tell others about his or her experiences with the product?

Quizplus · Accepted Answer

The pre-purchase issues stage involves understanding how a consumer recognizes the need for a product, which is directly addressed by question A.

Which of the Following Questions Represents the Consumer's Perspective on the Pre-Purchase