Which of the following is true of mature consumers?
A) The best strategy is to appeal to their active, multidimensional lives.
B) They are a poor market for "do-it-for-me" services.
C) High-tech home entertainment products do not appeal to them.
D) They place more importance on brand names and are more brand loyal than members of other age groups.
E) They are a shrinking market for cosmetics and personal care products.

Question

Which of the following is true of mature consumers?
A)	The best strategy is to appeal to their active, multidimensional lives.
B)	They are a poor market for "do-it-for-me" services.
C)	High-tech home entertainment products do not appeal to them.
D)	They place more importance on brand names and are more brand loyal than members of other age groups.
E)	They are a shrinking market for cosmetics and personal care products.

Quizplus · Accepted Answer

Mature consumers, often referred to as the senior market, appreciate being recognized for their active and diverse lifestyles. Marketing strategies that acknowledge and appeal to their varied interests and activities tend to be more successful. This demographic is not homogenous; their interests and abilities span a wide range, from travel and sports to arts and technology. Recognizing them as multidimensional individuals rather than stereotyping them based on age can lead to more effective marketing approaches.

Which of the Following Is True of Mature Consumers