Dove wanted to do more than just sell its beauty care products.The company was on a quest to discover "real beauty" and help women be happy just the way they are.As a result,the Dove Campaign for Real Beauty was successfully launched in 2004.Dove was practising which type of marketing?
A) Sense-of-mission
B) Consumer-oriented
C) Customer-value
D) Innovative
E) Societal
Correct Answer:
Verified
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