If a joint venture does not involve price fixing or a market division, it will be ana?lyzed under the rule of reason.

Question

Quizplus · Accepted Answer

The rule of reason is applied to joint ventures that do not involve practices that are inherently anticompetitive, such as price fixing or market division. If the joint venture is found to have procompetitive benefits that outweigh any potential anticompetitive effects, it will be permissible under antitrust law.

If a Joint Venture Does Not Involve Price Fixing or a Market