An advantage of point-of-purchase promotion is its _____.

Question

Quizplus · Accepted Answer

Point-of-purchase promotions are positioned in close proximity to the purchasing decision of the consumer. This means that it is more likely to influence the buying decision of the consumer, making it an advantage over other promotional strategies. Although point-of-purchase promotions may not necessarily be low cost or based on referral nature or contents, its proximity to the consumer's purchase decision is what sets it apart as an advantage.

An Advantage of Point-Of-Purchase Promotion Is Its _____