A researcher notes the percentage of shoppers who pass by and who purchase detergents in a supermarket.The researcher is utilizing _____.
A)a personal survey
B)contrived observation
C)structured observation
D)mechanical observation

Question

Quizplus · Accepted Answer

The researcher is utilizing structured observation, which involves systematically observing and recording behavior in a pre-defined way. In this case, the behavior being observed is whether shoppers purchase detergents when they pass by them in the supermarket. A personal survey involves asking individuals about their thoughts, feelings, and behaviors, which is not happening here. Contrived observation involves setting up a situation or environment to observe behavior, which is not happening here either. Mechanical observation involves using technology to observe and record behavior, which is not specified whether it is being utilized in this case.

A Researcher Notes the Percentage of Shoppers Who Pass by and Who