A retailer with high customer loyalty is able to attract shoppers who come from long distances.This retailer is described as a(n)_____.
A)destination retailer
B)parasite retailer
C)scrambled merchandising retailer
D)innovator

Question

Quizplus · Accepted Answer

A destination retailer is described as a retailer with high customer loyalty, which attracts shoppers who come from long distances. These retailers offer a unique shopping experience or merchandise assortment that is not readily available elsewhere, making them a destination for shoppers willing to travel to patronize them. Parasite retailers do not add value to the shopping experience, scrambled merchandising relates to a retailer carrying an unrelated product mix, and innovators are businesses that introduce new products or business models.

A Retailer with High Customer Loyalty Is Able to Attract