The use of franchising and the designation of suggested retail selling prices are channel control strategies of _____.

Question

Quizplus · Accepted Answer

Franchising and suggested retail selling prices are strategies used by manufacturers to control their distribution channels. Franchising allows the manufacturer to control the operations of its franchises and maintain consistency in branding and customer experience. Suggested retail selling prices ensure that the product is sold at a price that is profitable for both the manufacturer and the retailer, while also maintaining the perception of the product's value.

The Use of Franchising and the Designation of Suggested Retail