An example of the contrasting viewpoints of retailers and manufacturers is a manufacturer _____.
A)sponsoring a cooperative advertising program
B)attempting to increase national brand display space
C)sponsoring training programs for retail sales personnel
D)sponsoring point-of-sale materials

Question

Quizplus · Accepted Answer

Manufacturers often aim to increase national brand display space, while retailers may prefer to allocate more space to their private label products or to products with higher profit margins. This can create a conflicting viewpoint between the two parties. The other options mentioned (sponsoring a cooperative advertising program, sponsoring training programs for retail sales personnel, and sponsoring point-of-sale materials) may be seen as collaborative efforts between retailers and manufacturers to enhance sales and product knowledge.

An Example of the Contrasting Viewpoints of Retailers and Manufacturers