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Men's Wearhouse,a Men's Clothing Retailer,has Made a Significant Financial Investment

Question 46

Multiple Choice

Men's Wearhouse,a men's clothing retailer,has made a significant financial investment in developing software for Web-enabled personal computers that have replaced cash registers.The PCs allow sales personnel to not only ring up purchases but also check inventory and retrieve information on what to wear when.If one store doesn't have a certain jacket in a certain size,salespeople can give shoppers instant access to the inventory of the chain's 504 stores,via the MensWearhouse.com website ( www.menswearhouse.com) as well as a company intranet.Customers can then order the jacket on-line and have it delivered to their home or for pickup at the store.
-Refer to Men's Wearhouse.What have the new Web-based cash registers at the Men's Wearhouse stores helped the company to do?


A) integrate its marketing communications
B) expand its marketing research
C) grow its customer base
D) improve customer service

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