Male consumers make more on-line purchases and spend more money than females

Question

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Several studies have shown that male consumers make more online purchases than females, and they tend to spend more money on each purchase. In general, male consumers are more likely to buy high-priced products and technology items. However, the gender gap in online shopping behavior seems to be closing, as women are becoming more comfortable with e-commerce and taking advantage of online deals and discounts.

Male Consumers Make More On-Line Purchases and Spend More Money