Les Ailes De La Mode Is a Quebec Retail Store

Les Ailes de la Mode is a Quebec retail store that promotes the highest quality customer service.The company has established itself not only as a top retailer in the province,but also as a credit card and point program company,a cataloger,and even a publisher.It gathers customer information for its credit cards and point program through catalogue orders,and through subscriptions to its publications.
-Refer to Les Ailes de la Mode.Les Ailes de la Mode offers customers a Les Ailes MasterCard.The card is connected to a points program that offers one point for every $20 of purchases on the card,and triple that on purchases made at Les Ailes.It also incorporates an electronic chip,on which a $10 coupon is rewarded to each member every month via the electronic gift card (on purchases of $10 or more every month) .Card members also receive free subscriptions to the retailer's Les Ailes magazine.This shows how CRM can be used for which of the following purposes?

A) to create transactional relationships
B) to develop a compiled list
C) to increase knowledge about the competition
D) to retain loyalty