The maker of Serta mattresses gives away a stuffed sheep with every purchase of a new mattress.What is the sheep an example of?
A) a trade sample
B) a loyalty incentive
C) a premium
D) a trade product
Correct Answer:
Verified
Q12: Which of the following comprises marketing communication
Q13: Unlike other sales promotion activities,what is the
Q14: When Darrell purchased a five-kg bag of
Q15: When Janey Ming purchased a subscription to
Q16: What is one of the best methods
Q18: Which of the following would be a
Q19: Because of the high costs of coupons
Q20: What are coupons,premiums,contests,free samples,and frequent buyer programs
Q21: According to the text,as of 2005,what percentage
Q22: Why did the manufacturer of Claritin,a drug
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents