Betty and Orville LeBlanc recently opened LeBlanc's Pecan Company retail store.In addition to shelled and unshelled pecans,the Alberta store sells pecan pies,tortes,fruitcakes,fudge,pralines,and chocolate pecan bark in addition to homemade pecan ice cream toppings and jams and jellies.At this time,there are no other stores of this type in the Calgary area.The LeBlancs are considering developing an advertising campaign for their store,focusing on its wide assortment of pecan-related products.Using the DAGMAR approach,Orville has drawn up a list of communication tasks the advertising must accomplish.The new ads feature Betty talking to customers about the store's products.The ads have been placed on a local cable system.
-Refer to LeBlanc's Pecan Company.When Orville LeBlanc created the list of communication tasks the advertising must accomplish,what was he setting?

Question

Quizplus · Accepted Answer

Orville LeBlanc was setting the advertising objectives using the DAGMAR approach, which is a method of defining advertising goals and objectives in terms of specific communication tasks that a campaign should accomplish.

Betty and Orville LeBlanc Recently Opened LeBlanc's Pecan Company Retail