Regarding the promotional mix,producers of business goods such as industrial machinery rely heavily on which of the following rather than on advertising?

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Producers of business goods such as industrial machinery rely heavily on personal selling because their products are often complex and require specialized knowledge and demonstration. Personal selling allows them to explain the features and benefits of their products to potential customers and address any concerns or questions they may have. Advertising may not be as effective as personal selling in this scenario because it is often a one-way communication and may not provide enough information for potential customers to make a purchasing decision.

Regarding the Promotional Mix,producers of Business Goods Such as Industrial