In 2001,the United Methodist church,the second-largest Protestant denomination in Canada,launched a four-year,$2 million national ad campaign.The theologically gentle but culturally edgy ads were aimed at Canadians who are unchurched-people who know the name Methodist but don't know anything else about it.The "Igniting Ministries" ads appeared on CBC and cable TV.The purpose of the ads was to draw more people through Methodist church doors in a time when mainline Protestant denominations were struggling.
-Refer to Methodist Church.The church hoped to see an increase of 3 percent in visitors to Methodist Churches as a result of this ad.In terms of the communication process,what is this?

Question

Quizplus · Accepted Answer

The desired feedback refers to the church's hope to see an increase of 3 percent in visitors to Methodist Churches as a result of the ad campaign, indicating the effect or response they wished to achieve from their communication effort.

In 2001,the United Methodist Church,the Second-Largest Protestant Denomination in Canada,launched