R.H.Kurt & Son,Inc. ,distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers.
-Refer to R.H.Kurt & Son.Given the nature of the products carried by Kurt,its 41 manufacturers most likely want Kurt to use which type of distribution?

Question

Quizplus · Accepted Answer

Selective distribution allows the manufacturer to carefully choose which retailers and stores they want to carry their products. This is the best choice for a company like R.H.Kurt & Son, who carries high-quality products from 41 different manufacturers, as it allows them to maintain control over their brand image and ensure that their products are being sold by reputable retailers. Intensive distribution, where a manufacturer aims to sell their products through as many retailers as possible, may not be suitable for this type of business, as it could lead to their products being sold in stores that don't specialize in sporting equipment or don't meet their quality standards.

RHKurt & Son,Inc