What is a characteristic that can be easily assessed prior to purchase,such as the softness of a mattress or the colour of curtains?

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Search quality refers to a characteristic or attribute of a product that can be assessed prior to purchase. Softness of a mattress and color of curtains are examples of search quality as they can be evaluated before making a purchase. Experience quality and credence quality cannot be easily assessed prior to purchase. Intangible attributes refer to non-physical factors such as brand image, reputation, or company ethos.

What Is a Characteristic That Can Be Easily Assessed Prior