Why might traditional promotional tools be inadequate to motivate product adoption of many nonprofit organizational products?

Question

Quizplus · Accepted Answer

Traditional promotional tools such as advertising, direct mail, and personal selling may not be enough to motivate product adoption of nonprofit organizational products because the range of potential consumer involvement is wide and the target markets may not be frequent users of the product. Nonprofit products may require a more targeted and personalized approach to messaging and promotion to encourage adoption.

Why Might Traditional Promotional Tools Be Inadequate to Motivate Product