A children's exhibit at a Science Centre was titled,"Microbes: Invisible Invaders ...Amazing Aliens." The 5,000-square-foot interactive exhibit uncovered a mysterious and virtually invisible universe of microscopic organisms-from those that sustain life to those that threaten our health.Its purpose was to show children that microbes are basically germs.The exhibit shows how researchers and others fight infection worldwide.The exhibit had hands-on activities,including a model kitchen where children learned about good and bad microbes.A virtual-reality game let participants combat deadly viruses,and other holograms,and 3-D animations.The long-term objective of the exhibit was to ensure the world's supply of microbiologists in the upcoming decades.
-Refer to Science Centre.Which of the following BEST describes product decisions associated with the Science Centre exhibit?

Question

Quizplus · Accepted Answer

The product decisions associated with the Science Centre exhibit are very high involvement, as they involve creating an interactive and educational exhibit that engages children and encourages interest in microbiology. The exhibit is designed to have a long-term objective of ensuring the world's supply of microbiologists in the upcoming decades, indicating a focus on long-term benefits rather than short-term and simplistic ones. Nonfinancial objectives may also be considered when setting prices, such as the goal of promoting scientific education and exploration. Word-of-mouth promotion may be one tool used to communicate the exhibit's message, but other marketing strategies are likely to be employed as well. Therefore, option D is the best answer.

A Children's Exhibit at a Science Centre Was Titled,"Microbes: Invisible