When the manufacturer of Pine-Sol cleaning liquid introduced an orange-scented cleaner,which of the following occurred?
A) The product was easily sold to many foreign countries using the same,popular Pine-Sol brand name.
B) The product was a new product because it was an improvement or revision of an existing product.
C) The product was not accepted well in the market until a personal selling campaign was launched.
D) The product was not considered new,because the product was not discontinuous.

Question

Quizplus · Accepted Answer

The introduction of an orange-scented cleaner indicates that the manufacturer made an improvement or revision to an existing product, rather than introducing a completely new, discontinuous product.

When the Manufacturer of Pine-Sol Cleaning Liquid Introduced an Orange-Scented