Women account for about 50 percent of the luxury car market.Male car designers at Cadillac are going about their work with paper clips on their fingers to simulate what it feels like for women with long fingernails to operate buttons,knobs,and other interior features.What type of influences on consumer buying decisions are they responding to?

Question

Quizplus · Accepted Answer

The designers are responding to individual influences on consumer buying decisions by considering the unique physical characteristics (like long fingernails) that can affect how consumers interact with their products. This approach is aimed at improving the user experience for a significant segment of their market.

Women Account for About 50 Percent of the Luxury Car