Callaway manufactures golfing equipment-primarily golf clubs.The company has hired Bill Gates and Celine Dion to promote its clubs as "a brand that is something one can aspire to own."
-Refer to Golf Clubs.Callaway hopes that in this advertising communications,Gates and Dion would be seen as which of the following?

Question

Quizplus · Accepted Answer

Bill Gates and Celine Dion are being used in the advertising to influence the opinions and behaviors of potential customers, making them opinion leaders in this context. Opinion leaders are individuals whose attitudes or behaviors are likely to be imitated by others within a community or society.

Callaway Manufactures Golfing Equipment-Primarily Golf Clubs