Question 1

For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.What does this donation of appliances show?

Accepted Answer

The donation of appliances to families in need shows Whirlpool Corporation's commitment to corporate social responsibility, which involves taking actions that benefit society as a whole, beyond what is legally required.

Question 2

For a period of months in 2004,Birch Telecommunications donated $10 to the Humane Society on behalf of each new business customer that signed with the service.This sort of program indicates the company was operating at which responsibility level?

Accepted Answer

The program of donating $10 to the Humane Society on behalf of each new business customer shows that Birch Telecommunications was operating at a philanthropic level of social responsibility, which involves contributing to society through charitable donations and supporting social causes.

Question 3

What does sustainability refer to?

Accepted Answer

Sustainability refers to the ability of a company to perform in the marketplace without generating profits.

Question 4

According to the text,which of the following statements BEST describes ethics?

Accepted Answer

The answer of According to the text,which of the following...

Question 5

What are the four components of the pyramid of corporate social responsibility?

Accepted Answer

The four components of the pyramid of corporate social responsibility are economic, legal, ethical, and philanthropic responsibilities. These categories represent the different levels of responsibility that companies have towards society, with economic being the most basic and philanthropic being the most advanced. This pyramid serves as a framework for companies to understand their obligations to society and to incorporate social responsibility into their business practices.

Question 6

Fred Farkle works for Fedlayer Powder Corporation.Fred takes great pride in the fact that he has a reputation for being a "good company man." What does Fred subscribe to?

Accepted Answer

Fred's belief in being a "good company man" suggests that he values loyalty to his employer and following rules and norms that are expected of him as an employee. This aligns with conventional morality, which emphasizes following societal norms, rules, and expectations.

Question 7

Argus Finnian is a calculating,self-centred salesperson.He never engages in relationship marketing.He looks on any sales situation as a "win-lose" situation,and he believes that any legal method he can use is justified when he wins.Which stage of ethical development is Finnian most likely at?

Accepted Answer

Finnian's behavior aligns with preconventional morality, which is characterized by a self-centered focus where actions are often driven by the desire to avoid punishment or gain personal rewards, without a consideration for the broader implications of those actions on others. His approach to sales as a "win-lose" situation and justification of any legal method to win reflects this stage's focus on personal gain over ethical or societal norms.

Question 8

Which of the following statements about corporate social responsibility is true?

Accepted Answer

Corporate social responsibility can be identified through a situational analysis, which involves examining the company's internal and external environment to identify potential opportunities and threats. This can help companies identify areas where they can engage in socially responsible activities that align with their values and business objectives.

None of the other statements are true. Marketers do not universally agree on the importance of corporate social responsibility, as there is debate about whether it is necessary or effective. Skeptics of corporate social responsibility may not necessarily believe in the importance of sustainability; they may simply question the idea that businesses have a responsibility to contribute to social welfare. Lastly, corporate social responsibility does not focus solely on economic performance, as it also involves environmental and social concerns.

Question 9

The pyramid of corporate social responsibilities contains all of the following components EXCEPT which one?

Accepted Answer

The pyramid of corporate social responsibilities typically includes legal, ethical, and philanthropic responsibilities, but not cultural responsibilities as a distinct category.

Question 10

Which of the following is an advantage of creating ethics guidelines for companies?

Accepted Answer

Ethics guidelines provide clear standards for employees to refer to when making decisions and can help prevent confusion or misinterpretations about what is considered ethical behavior. This can promote consistency and reduce the likelihood of ethical violations. Option B is incorrect because ethics guidelines are primarily an internal control mechanism intended to guide employee behavior, not an external control mechanism. Option C is incorrect because discussion and debate about ethical issues can be beneficial for encouraging critical thinking and improving decision-making. Option D is incorrect because the primary goal of ethics guidelines is to prevent ethical violations, not to enable litigation against employees who violate them.

Question 11

What is the definition of corporate social responsibility?

Accepted Answer

Corporate social responsibility (CSR) refers to a business practice that involves engaging in activities that benefit society beyond the traditional economic interest of the firm. These activities may include philanthropy, ethical labor practices, environmental stewardship, and community involvement. Essentially, CSR acknowledges that businesses have a responsibility to consider the impact of their actions on society at large, and seeks to promote a more ethical and sustainable approach to business.

Question 12

Like many other businesses,3M Corporation has developed a formal,written guideline to help marketing managers and employees make better ethical decisions.What is this document?

Accepted Answer

A code of ethics is a formal written guideline that outlines acceptable and appropriate behavior for individuals or groups within an organization. It helps establish a standard of conduct for employees and provides a framework for ethical decision making.

Question 13

Which of the following statements about the theory of sustainability is true?

Accepted Answer

Sustainability involves companies addressing global challenges and using them as opportunities for innovation and growth, which can lead to outperforming peers.

Question 14

What is the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profit and help the world at the same time?

Accepted Answer

The idea described in the question is related to the concept of sustainability. Socially responsible companies that focus on addressing social problems are more likely to create sustainable long-term value for themselves and the world.

Question 15

According to the text,which of the following BEST describes ethical decision making?

Accepted Answer

The text states that ethical decision making is influenced by the probability of harmful outcomes, indicating that the potential impact on others is a key factor in ethical decision making. While middle managers may have some influence, and the decision maker's identity may also play a role, these factors are not presented as the most essential components of ethical decision making. Additionally, the text implies that the number of people affected is relevant, as ethical decision making involves considering the consequences of one's actions for others. Therefore, option D is incorrect.

Question 16

Treena Chobotar is a sales manager for Viennese,a company that sells classic high-end children's apparel through party plans.She is very concerned about making sure her salespeople understand the importance of treating each customer fairly and developing long-term relationships with them.She asks that before a sale is made,the salesperson should make sure customers can afford the clothing and are not buying due to social pressures.Which stage of ethical development is Treena most likely at?

Accepted Answer

Treena's emphasis on treating customers fairly and developing long-term relationships suggests a concern for ethical principles beyond what is socially acceptable (conventional morality) or what benefits oneself (preconventional morality). This aligns with the postconventional stage of ethical development, where individuals prioritize ethical principles such as justice and respect for others. Transformationalism is not a recognized stage of ethical development.

Question 17

What is the concern of business for the long-range welfare of both the company and its relationships to the society within which it operates?

Accepted Answer

Corporate social responsibility (CSR) is the concern of business for the long-range welfare of both the company and its relationships to the society within which it operates. It involves taking responsibility for the impact of the company's activities on the environment, consumers, employees, communities, and other stakeholders. Consumerism is more focused on protecting the rights and interests of consumers, while conventional morality and environmental consideration may be important aspects of CSR but do not fully encompass the concept.

Question 18

Hewlett Packard is currently investing $1 billion to bring tele-medicine and e-learning to 1,000 villages in the developing world that have only limited medical facilities and educational opportunities.This is not only good business,but also shows it is which of the following?

Accepted Answer

The fact that Hewlett Packard is investing $1 billion to bring tele-medicine and e-learning to 1,000 villages in the developing world shows that they are socially responsible. It is a positive example of a company investing in communities that lack access to important services.

Question 19

Which of the following sayings best describes how people with conventional morality act?

Accepted Answer

The saying "When in Rome, do as the Romans do" implies that one should conform to the cultural norms and expectations of the environment they are in. This aligns with the behavior of people with conventional morality who prioritize fitting in with social norms and following rules.

Question 20

Which of the following BEST describes corporate social responsibility?

Accepted Answer

Corporate social responsibility (CSR) refers to a company's voluntary actions to improve the well-being of society and the environment beyond its legal obligations. It involves taking into account the impact of a company's operations on its stakeholders, such as customers, employees, suppliers, communities, and the environment. While CSR is important for a company's reputation and long-term sustainability, it may not always result in immediate profit and growth.

Quiz 3: Ethics and the Marketing Environment