In Asia,Procter & Gamble (P&G)discovered that consumers like to experiment with different brands of shampoos,so most shoppers shy away from the family-size bottles so popular with Americans.Now most of the shampoo the company sells in the Far East is packaged in single-use sachets.What type of factors did P&G respond to when it changed its Asian packaging?

Question

Quizplus · Accepted Answer

P&G responded to social factors, recognizing the cultural preferences and behaviors of consumers in Asia who prefer experimenting with different brands rather than committing to large quantities of a single brand. This understanding of consumer behavior and preferences is a social factor.

In Asia,Procter & Gamble (P&G)discovered That Consumers Like to Experiment