The main product for Zamperla Industries is gondola cars for amusement park rides and ski lifts.Its marketing department constantly monitors trends in the external environment that might affect the firm.Which economic factor may pose a major new threat to this company?
A) technological improvements that are automating production of cars
B) existing legislation requiring licensing of all amusement park rides
C) a decline in disposable income
D) few competitors in this industry
Correct Answer:
Verified
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