Arizona Tea is marketed by Vultaggio & Sons.Vultaggio & Sons took a basic drink and put it into unusual bottles with elaborate designs.The wide-mouthed,long-necked bottles are now considered to be trend-setters in the new age beverage industry,and customers often buy the tea just for the bottle.What is the success of Arizona Tea based on?

Question

Quizplus · Accepted Answer

The success of Arizona Tea is based on a product differentiation competitive advantage. The unique and elaborate designs of the bottles set them apart from competitors and appeal to customers.

Arizona Tea Is Marketed by Vultaggio & Sons