Fujisawa is Japan's seventh-largest pharmaceutical company.It sells drugs taken by organ transplant patients to increase the probability that the new organ will operate efficiently and not be rejected.Currently,the only products that Fujisawa makes are these organ transplant drugs,which it sells worldwide.Its patents protect it from competitors.What does Fujisawa have?

Question

Quizplus · Accepted Answer

Fujisawa has a niche competitive advantage, as it specializes in one specific type of pharmaceutical product (organ transplant drugs) and holds patents that protect it from competitors in this niche market. It does not have a marketing or cost competitive advantage, nor does it necessarily have a notable brand name strategy beyond its specialized products.

Fujisawa Is Japan's Seventh-Largest Pharmaceutical Company