Tootsie Roll Industries has been in the candy business for over 100 years.Each year it produces 37 million Tootsie Roll candies and 16 million Tootsie Pop candies.During its 100+ years of operation,it has bought out 17 different candy brands.What type of strategy was it implementing?
A) market development
B) product development
C) diversification
D) integrative growth
Correct Answer:
Verified
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