The promotion strategy of the marketing mix deals exclusively with which of the following?

Question

Quizplus · Accepted Answer

The promotion strategy of the marketing mix deals with personal selling, advertising, sales promotion, and public relations. Option A only includes personal selling and advertising, while option B includes personal selling and purchased mass media time or space. Option C includes advertising, publicity, and pricing, but not sales promotion and public relations. Therefore, option D is the best choice as it includes all the elements of the promotion strategy.

The Promotion Strategy of the Marketing Mix Deals Exclusively with Which