Compass is a United Kingdom-based catering company that has developed a marketing plan designed to make it the largest caterer in China within the next two decades.It has begun serving meals on trains that run between Shanghai and Beijing.
-Refer to Compass.To evaluate how successful its efforts have been at the end of the first decade,what could Compass use?

Question

Quizplus · Accepted Answer

A marketing audit would provide a comprehensive evaluation of Compass's marketing efforts in China, allowing them to assess their success and identify areas for improvement. A SWOT analysis and an environmental scan would provide valuable information, but a marketing audit would be the most effective tool for evaluating the success of Compass's marketing plan in China. A comprehensive sales analysis would be useful, but may not provide enough insight into the overall effectiveness of their marketing strategy.

Compass Is a United Kingdom-Based Catering Company That Has Developed