Aldi is a no-frills grocery chain.It sells grocery staples right out of crates and boxes with emphasis on low-priced,private-label brands.Aldi stores are typically about one-third the size of traditional supermarkets.By controlling expenses,Aldi customers can expect to save 30 to 50 percent compared to Safeway customers.Aldi targets bargain hunters who are willing to rent a cart and bag their own groceries.
-Refer to Aldi.What does Aldi have?
A) a profit-enhanced advantage
B) a cost competitive advantage
C) a revenue-based competitive advantage
D) a market-homogeneous focus
Correct Answer:
Verified
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