To influence consumer decisions, advertising must first reach a certain threshold at which it creates awareness.
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Q31: Capabilities in large-scale manufacturing and distribution generally
Q32: Marginal cost is the mean cost of
Q33: Economies of scale exist if average costs
Q34: Costs may decline at some ranges of
Q35: Successful strategic positions are based on the
Q37: A firm with innovative capabilities will generally
Q38: Rent and equipment are examples of variable
Q39: Firms that have integrated low-cost and differentiation
Q40: Firms that produce differentiated products usually have
Q41: Possible threats to the low-cost strategic position
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