During the initial stages of finding a position that works for a firm, strategists decide if they will compete based on the logic of being a low-cost leader or as a ________.
A) differentiator
B) mid-level competitor
C) unique product operation
D) generic brand

Question

Quizplus · Accepted Answer

The two primary competitive strategies are being a low-cost leader or a differentiator. The other options are not commonly established competitive strategies.

During the Initial Stages of Finding a Position That Works