According to Porter, if a company is targeting a broad strategic market, it must choose either ________ or ________.
A) low-cost leadership; differentiation
B) focused low-cost leadership; differentiation
C) focused differentiation; focused low-cost leadership
D) low-cost leadership; economic logic

Question

Quizplus · Accepted Answer

When targeting a broad strategic market, a company must choose either low-cost leadership or differentiation, according to Porter. Focused low-cost leadership and focused differentiation are more suitable for niche or narrow markets. Economic logic is a concept, not a strategy, so it is not a valid choice here.

According to Porter, If a Company Is Targeting a Broad