Jet Blue is an airline company that serves a small subset of commercial travelers who are price sensitive. This company is pursuing a ________ strategic approach.
A) focused differentiation
B) low-cost leadership
C) focused cost leadership
D) differentiation

Question

Quizplus · Accepted Answer

Jet Blue is focusing on cost leadership by targeting price-sensitive customers. This is evident from their strategy of providing basic services at a low cost and charging customers extra for premium services like extra legroom or in-flight food and drinks. They are not differentiating themselves from competitors on service, but instead on cost. This aligns with a focused cost leadership strategy.

Jet Blue Is an Airline Company That Serves a Small