A firm that competes on a small, specialized segment of the market that demands unique product features is called a ________.
A) focused differentiator
B) broad differentiator
C) focused low-cost leader
D) broad low-cost leader

Question

Quizplus · Accepted Answer

A firm that competes on a small, specialized segment of the market that demands unique product features is called a focused differentiator. This type of firm aims to differentiate itself from competitors by offering a product that caters specifically to the needs of a narrow market segment.

A Firm That Competes on a Small, Specialized Segment of the Market