Firms that have been able to integrate low-cost and differentiation positions can be found ________.
A) in most industries
B) in only a very few industries
C) only on the East Coast
D) only on the West Coast

Question

Quizplus · Accepted Answer

Firms that have integrated low-cost and differentiation positions can be found in most industries. This is because most industries have different customer segments with varying preferences, and firms can target these segments by offering products or services that are differentiated while keeping costs low to remain competitive.

Firms That Have Been Able to Integrate Low-Cost and Differentiation