Once a strategy is congruent with PESTEL in a firm's home environment, it will be aligned in new geographic areas.

Question

Quizplus · Accepted Answer

Just because a strategy is congruent with PESTEL in a firm's home environment does not mean it will automatically be aligned in new geographic areas. The PESTEL factors may differ in different regions, and the strategy will need to be adapted accordingly to fit the local market and environment.

Once a Strategy Is Congruent with PESTEL in a Firm's