The three characteristics of a mission statement are a declaration of attitude, a declaration of social policy and:

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The third characteristic of a mission statement is typically a declaration of customer orientation, as it outlines the company's commitment to providing value to its customers. While employee, shareholder, environmental, and profit orientations may be important values and priorities for a company, they are not typically included as the third characteristic of a mission statement.

The Three Characteristics of a Mission Statement Are a Declaration