Advertising aimed at the "new woman" places additional stresses on women and at the same time upholds male privilege.

Question

Quizplus · Accepted Answer

Advertising aimed at the "new woman" is often designed to sell products that promise to make women's lives easier or better, but it can also create unrealistic expectations and put pressure on women to achieve impossible standards. Additionally, many advertisements of this type still reinforce traditional gender roles and perpetuate male privilege by suggesting that women should be responsible for maintaining a perfect home, caring for their families, and remaining attractive and feminine at all times.

Advertising Aimed at the "New Woman" Places Additional Stresses on Women