With respect to the text's advice in conducting a SWOT analysis. which of the following best describes "Look for Causes. Not Characteristics"?
A) Break down clichés into meaningful customer-oriented issues.
B) Refrain from conducting a single generic analysis for the entire organization.
C) Gauge the actual perceptions of customers that give rise to the firm's strengths and weaknesses.
D) Focus on the resources possessed by the firm and/or its competitors that are the true causes for the firm's strengths, weaknesses, opportunities, and threats.
E) Clearly differentiate internal issues from external issues.

Question

Quizplus · Accepted Answer

"Look for Causes. Not Characteristics" suggests that instead of just describing characteristics of the firm's strengths, weaknesses, opportunities, and threats, the focus should be on identifying the underlying causes. This means looking at the resources possessed by the firm and its competitors that are responsible for creating these characteristics. By doing so, the SWOT analysis can provide more actionable insights for the organization.

With Respect to the Text's Advice in Conducting a SWOT