In terms of SWOT analysis, when does a strength become a capability of the firm?
A) when the strength can be tied to satisfying a customer need
B) when the strength cannot be copied by competitors
C) when the strength stands alone without any corresponding weaknesses
D) when the strength can be connected to a second strength
E) when the strength can be supported by sufficient resources
Correct Answer:
Verified
Q1: Firms specializing in operational excellence excel at
Q2: While goals should be quantitative in nature,
Q3: Expansion and growth, with new products and
Q4: A SWOT analysis assesses the fit between
Q5: Why is it important that marketing goals
Q7: All of the following are benefits of
Q8: Marketing goals can be defined as:
A) quantitative
Q9: A firm's strategic focus will change over
Q10: The SWOT analysis should always be analyzed
Q11: Marketers should set some easily attainable objectives
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