To successfully utilize SWOT analysis as a catalyst for strategic planning, the marketing manager must focus on several important issues. Which of the following IS NOT one of these issues?
A) The manager must look beyond the firm's current product offerings.
B) The manager must find ways to connect the firm's strengths to its opportunities.
C) The manager must strive to convert weaknesses into strengths.
D) The manager must attempt to minimize the firm's limitations.
E) The manager must find ways to transform key threats into strengths.

Question

Quizplus · Accepted Answer

SWOT analysis involves identifying strengths, weaknesses, opportunities, and threats. While it is important to address threats, transforming them into strengths is not typically a focus. Instead, the focus is on leveraging strengths and opportunities and addressing weaknesses and threats.

To Successfully Utilize SWOT Analysis as a Catalyst for Strategic