The overall concept or model that guides the firm as it weaves various marketing elements together into a coherent strategy is called its:
A) marketing strategy.
B) operational focus.
C) strategic posture.
D) marketing thrust.
E) strategic focus.

Question

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The Answer of The overall concept or model that guides the firm as it weaves various marketing elements together into a coherent strategy is called its:
A) marketing strategy.
B) operational focus.
C) strategic posture.
D) marketing thrust.
E) strategic focus.

The Overall Concept or Model That Guides the Firm as It