The basic assumption of __________ is that all customers in the market have similar needs and wants that can be reasonably satisfied with a single marketing program.
A) holistic marketing
B) mass marketing
C) market concentration
D) focused marketing
E) single segment marketing

Question

Quizplus · Accepted Answer

Mass marketing assumes that all customers in the market have similar needs and wants, which can be met with a single marketing strategy. This approach contrasts with targeted or segmented marketing strategies that cater to specific groups within the market.

The Basic Assumption of __________ Is That All Customers in the Market