__________ segmentation is the most powerful form of segmentation in consumer markets because it uses actual product usage to make distinctions among market segments.
A) Demographic
B) Behavioral
C) Psychographic
D) Lifestyle
E) Geographic

Question

Quizplus · Accepted Answer

Behavioral segmentation is the most powerful form of segmentation in consumer markets because it categorizes consumers based on their actual behavior towards products, including usage rate, brand loyalty, benefits sought, and occasion of product use, providing direct insight into their purchasing patterns.

__________ Segmentation Is the Most Powerful Form of Segmentation in Consumer